Articles about: Customer Experience

Billennium has been pursuing Customer Experience (CX) activities for as many as 6 years now. In retrospect, I can say that consistent implementation of CX initiatives is not easy, but worthy of considerable sacrifice. Our organisation has been faced with a number of challenges on the way. Instilling this idea into all employees (that we […]

Right now, an IT industry experiences vast changes. A few years ago, a developer wasn’t that concerned about contacting clients or any non-technical persons – Project Managers or CTOs took care of this. These days, we more often see the increasing trend of allowing or even encouraging developers to take more active part in the […]

Two technological companies, regarded as some of the biggest ones in the world, ‘make their living’ from the extensive knowledge about their users. Google and Facebook obtain 80 and 95 percent of their respective revenue from ads. Such results are achieved thanks to the data that allows them to determine which ads have a positive […]

E-commerce sellers use cookie tracking function and online analytical tools to define and regularly calibrate every aspect of shopping. Traditional stores are not so lucky. Until now, they had to rely on the continuous improvement of conventional methods leading to understanding customer needs. However, in the era that Forrester Research called the era of the […]