Pharmaceutical industry
Newsletter
Overview
We designed and implemented a cyclical newsletter release to the DevTools application users.
Pharmaceutical Company
A pharmaceutical company with branches in over 150 countries around the world, specializing in drug production and clinical research in the areas of oncology, immunology, ophthalmology, infectious diseases and neurobiology.
Customer's issue
01 .
Due to large number of users (about 20,000), not everyone receives information about used tools (e.g. upgrades or future plans).
02 .
Limited awareness about new application functionalities introduced during upgrades.
03 .
Insufficient users’ awareness of where to look for help / information, in case of issues with tools.
Goal
Our goal was to promote information about DevTools to improve users’ awareness of plans and news.
Implemented Solution
We have implemented the Newsletter based on WordPress and the “newsletter” plug-in, to be able to fully control the list of subscribers and maintain the consistent appearance of sent messages.
Functionalities
- Maintaining a consistent appearance of every sent newsletter.
- Full control of the number of subscribers from the administrator level.
- Newsletter sending set within a specified period.
- Insight into statistics on the number of subscribers reading the message and clicking on attached articles.
- New users can join the subscription themselves, and the existing users can unsubscribe from the service.
Advantages
- Increasing users' awareness of plans and news in DevTools tools.
- Users who read the newsletter, gain knowledge on how to use new functionalities in applications without having to wait for the support team's response.
- The cyclically sent newsletter includes, among others, surveys that may affect plans in the DevTools area. Through their results, the support team can learn more about the users’ needs.
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